Aso Ade is an African inspired lifestyle brand seeking to fuse Nigerian royalty with modern style. In the Nigerian culture, crowns, birds, and beads are used to represent royalty. The brand name “Aso Ade” originates from the yoruba language and translates to “Crown Cloth.” The word Ade is derived from the founder and designers’ name “Adeniyi,” which means, “The crown is prestige.” The coral beads in the logo signify protection, unity, and continuity from generation to generation. Aso Ade styles and designs will be made using unique african prints, and ankara fabric. Aso Ade pieces are designed in the U.S. and made in Nigeria. The company was formed in 2017.